Joshua Bixby’s podcast; RUM vs Google AnalyticsPosted: February 24, 2013
The last two days I found and listened to a great podcast series by Joshua Bixby, VP Application Acceleration at Radware. One podcast was a discussion between Joshua and Torbit CEO Josh Fraser about how performance has changed from a technical metric to a business metric, as well as RUM (Real User Measurement) vs Google Analytics.
As Josh pointed out in the podcast, “accurate measurement is the prerequisite of web site optimization.”
I think one of the challenges of CDN and site optimization adoption in Asia is that many companies do not have good visibilities of their websites. It is not due to lack of budget to buy tools, but the lack of understanding of how to properly manage web sites.
“If you can’t measure it, you can’t manage it!”
More customer education is needed to move the market crossing the chasm!
There are a lot of tools to measure different kind of site performances. Google Analytics is a great FREE tool to gain visibilities of how and by whom your website is used. Together with some iOS apps, you have your site usage info anytime and anyplace! Here is the screen capture of Analytiks about my following demo pages:
With site usage, demographic and performance info, now you know IF you should better serve your users. The next question is HOW.